Erich Amerine
Marketing, content, and digital experiences built with the business in mind.
I’m an entrepreneur, marketer, and creative practitioner with more than a decade of experience building and operating small businesses. Based in Madison, Wisconsin, I work directly with businesses on content, marketing, websites, and digital experiences - bringing the broader business perspective to understand what the work actually needs to accomplish.
EXPERIENCE THAT MATTERS
Creative work backed by real business experience.
For more than a decade, I’ve helped build, acquire, market, and operate small businesses across industries that often had very little in common beyond the need to earn attention, win trust, convert interest, and deliver well.
Doing that work meant learning each business from the inside out - its customers, economics, sales process, operations, technology, team, and the practical constraints that shape what can actually be done. Marketing was never something that existed separately from the rest of the business. It had to work within that larger system.
That experience is the lens I bring to creative and marketing work today. I care about the quality of the content, campaign, website, or digital experience itself, but also about what happens before and after someone encounters it: who it is for, what it needs to communicate, what action it should create, and how it ultimately contributes to the larger business objective.
10+ Years
Building Businesses
Multiple Industries
Cross-Industry Experience
Marketing + Creative
Content, Web & Digital
Operator Perspective
Built From Inside the Business
Marketing and content that connect to the bigger picture.
Sometimes the need is straightforward: better photos, stronger video, clearer messaging, a more effective website, or content that gives a business something worth putting in front of customers.
But those pieces rarely exist in isolation.
The work is stronger when the content, website, campaign, and customer journey are built around the same objective - attracting the right attention, communicating clearly, creating interest, and making it easier for that interest to become action.
I work directly with businesses on both the creative execution and the broader marketing thinking behind it.
Content & Storytelling
Photo, video, short-form content, campaign creative, and business storytelling.
Web & Digital Experience
Websites, landing pages, messaging, and the experience customers have as they move through them.
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Visibility & Growth
Search, SEO, AI visibility, lead generation, conversion, and opportunities to improve how a business gets found and chosen.
Marketing Systems
CRM, follow-up, automation, and the systems that help turn marketing activity into consistent business development.
Sometimes the marketing isn’t the whole problem.
A business may come looking for better content, a new website, stronger search visibility, or more leads. But improving one piece of the customer journey often exposes another.
A campaign can generate attention while the website struggles to convert it. A stronger website can create more inquiries while inconsistent follow-up allows them to disappear. More leads can reveal problems in the CRM, sales process, scheduling, ownership, or the systems responsible for turning interest into revenue.
That is where my experience as an operator becomes especially useful.
I approach marketing with an understanding of what happens before and after the customer sees the ad, watches the video, visits the website, or submits the form. Sometimes the answer is better creative work. Sometimes it is a better process, clearer ownership, stronger technology, or a combination of several things.
The goal is not simply to produce more marketing. It is to identify what is keeping the business from getting the result it actually wants.
Have a broader business challenge?
For larger work involving systems, operations, automation, and growth infrastructure, I also work through Emerald Strategic.
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